Job Title: Executive Director of Enrollment Management
Department: Enrollment Center
Location: Mayville State University, Mayville, North Dakota
Compensation: $80,000 - $110,000, based on experience
Benefits: Includes single or family health care coverage (health insurance premium paid 100% by the university), basic life insurance, EAP, retirement plan, tuition waiver, annual and sick leave. Optional benefits available: supplemental life, dental, vision, long- term care insurance, flexible spending account, and supplemental retirement plans.
Who can apply: Internal/external candidates eligible to work in the United States. Mayville State University does not offer visa sponsorship at this time.
Position Summary:
The Executive Director of Enrollment Management provides strategic leadership and direction in development, planning, implementation, and evaluation of enrollment management initiatives at Mayville State University. This position, reporting directly to the President, shapes strategies to attract, enroll, and retain students through cross institution collaboration with both Student and Academic Affairs.
Primary Responsibilities:
1. Strategic Enrollment Planning
- Develop and implement a comprehensive enrollment plan that aligns with the university’s strategic plan, mission, vision, and values.
- Collaborate with academic departments to ensure program offerings meet regional workforce needs and student demand.
- Collaborate with student affairs departments to assure continuity strategic initiatives impacting student enrollment and student experience.
- Collaborate with marketing and public relations to implement strategies that increase the university’s reputation and visibility.
2. Recruitment and Admissions
- Oversee recruitment of all student populations.
- Implement targeted outreach and marketing campaigns to attract a diverse student body to meet enrollment targets.
- Lead admissions in the establishment and maintenance of effective and efficient admission processes.
3. Data Evaluation and Application
- Analyze market trends and demographic data to identify opportunities for enrollment growth.
- Oversee use of customer relationship management tools in communication and data collection and management.
- Collaborate with Institutional Effectiveness in enrollment reporting and analytics.
- Utilize data analytics from national, regional, and institutional sources to track enrollment trends.
- Apply data analytics to meet targeted enrollment outcomes.
4. Community Engagement and Outreach
- Build partnerships with regional schools, businesses, and community organizations to enhance recruitment and enrollment opportunities.
- Lead recruitment and marketing outreach efforts that engage regional schools, businesses, and community organizations.
- Serve as a representative of the university at outreach and community events.
5. Academic Advising
- Lead professional advising staff in coordination with recruitment and admissions processes for new student advising.
- Coordinate professional advising staff with faculty advisors within academic divisions.
- Coordinate recruitment and advising staff with Student Affairs in areas such as orientation, financial aid, and relevant student experience initiatives.
6. Financial Aid and Scholarship Coordination
- Collaborate with Financial Aid and the Mayville State Foundation in the development and management of scholarship programs that advance enrollment while supporting student access and affordability.
- Assure coordination of student scholarships and awards across departments.
7. Student Success and Retention
- Collaborate with Student Affairs to enhance student experience and satisfaction.
- Collaborate with Academic and Student Affairs on initiatives related to retention and completion targets.
- Assist in implementation of related student experience initiatives.
8. Budget Management
- Develop and manage budgets in all areas of direct supervision.
- Advise and lead efforts to strategically allocate resources to support enrollment initiatives and meet enrollment targets.
9. Provide Direct Supervision of Professional and Student Staff
- Supervise and lead professional staff in all areas of direct supervision, including recruitment, new student academic advising, and admissions.
- Promote professional staff development in admissions, recruitment, and advising areas.
- Select, hire, and train new staff members including professional and student staff members.
10. Other duties as assigned.
Minimum Qualifications:
- A bachelor’s degree and at least seven years of demonstrated leadership in enrollment management within a higher education or related setting.
- Knowledge of enrollment best practices.
- Knowledge of current enrollment trends and issues in higher education.
- Experience in use and application of customer relationship management tools.
- Analytical and data-driven decision-making skills.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively with a variety of stakeholders, including Student Affairs, Academic Affairs, and community partners.
Preferred Qualifications:
- A master’s degree, equivalent, or higher and at least five years of demonstrated leadership in enrollment management within a higher education or related setting.
Applicants must upload the following materials to be considered fully:
- A letter of application/cover letter
- Copies of credentials
- A current resume
- Three professional references
Application review will begin February 5, 2024, and continue until filled.
MaSU is an Equal Opportunity Employer and encourages applications from diverse candidates and candidates who support diversity. ND veteran's preference laws apply to this position. Veterans claiming preference must submit all proof of eligibility by the closing date. Proof of eligibility includes a DD-214 and if claiming disabled status, a current letter of disability. The state of North Dakota has an open records law; therefore, your application could be subject to review upon request. A criminal history background check must be satisfied prior to employment.
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